THE CRANK

For the Crank, a sister gym to The Yard, we brought their dynamic community to life by capturing both the camaraderie of their regular workouts and the competitive spirit of a powerlifting competition. We produced energetic highlights of their community workout days, showcasing the inclusive atmosphere and collective drive that sets The Crank apart. We also covered a Greater London powerlifting competition hosted at the gym, spotlighting incredible athleticism and raw strength across all levels of competitors. Together, these videos celebrate The Crank’s dual identity as both a welcoming space for everyday athletes and a serious venue for high-level performance—offering an authentic glimpse into the heartbeat of this growing fitness community.

POWERLIFTING MINI DOCUMENTARY

EVENT HYPE REEL